——The fourth lesson of manager growth training camp "all-employee marketing"
In order to further enhance the marketing awareness of all employees and improve the quality of hotel services. At 14:00 on May 25th, 2017, the fourth lesson of "All-employee Marketing" of the Managers' Growth Training Camp was held in the International Hall. The general manager assistant Mr. Chen Wenchong served as the trainer. More than 100 employees participated This training course.
Before the start of the course, Mr. Chen vividly introduced the concept of "all-employee marketing" through the storyline in the TV series "Bright Sword", explaining the difference between promotion, sales and marketing. Throughout the training course, Mr. Chen taught the meaning of all-staff marketing and how to do a good job in all-staff marketing using flexible teaching methods such as case analysis and on-site interaction. The employees who participated in the training took up paper and pen to record carefully, and the two-hour course was a lot for everyone. At the end of the course, by watching the video "Dream on the Rand", the trainees deeply realized that all-employee marketing requires persistence and innovation. Persist in the existing bright services of each position and continuously innovate services to improve guest satisfaction.
Through this training, everyone fully realized that full-staff marketing requires the cooperation and joint efforts of all different functional departments to complete. To achieve everyone marketing, everything marketing, marketing everywhere, always marketing, internal consistency, external harmony. Short training, unlimited learning. Everyone will continue to improve their service skills, master effective problem-solving methods from their own work, constantly adjust their thinking and service concepts, hone themselves in practice, and continuously improve the hotel's marketing and service levels.